Running an online store means finding every possible way to keep customers coming back. One of the most effective methods is through gift cards. If you’ve just migrated to Shopify or plan to expand your offerings, you might be wondering how to bring your existing gift cards into the platform. The good news is that importing gift cards to Shopify is not only possible but also straightforward when done correctly.

Why Gift Cards Matter for Online Stores

Gift cards are more than just a convenient present… they’re a strategic tool for eCommerce growth. They drive customer loyalty, encourage repeat purchases, and often lead shoppers to spend more than the card’s value. For stores migrating to Shopify, importing gift cards ensures existing customers keep enjoying these benefits without interruption.

Shopify’s Built-In Gift Card Features

Shopify offers built-in tools to create, manage, and track gift cards. However, while creating new cards is easy, importing existing ones requires a structured approach. Understanding Shopify’s CSV file system is the key to transferring your current gift card database into the platform seamlessly.

How to Import Gift Cards to Shopify?

When migrating your online store from any platform to Shopify, importing your existing gift cards becomes a manual task. Here’s how you can easily migrate the gift cards to Shopify to ensure a seamless customer experience.

• Export your gift cards in CSV format from your old platform.
• Ensure required fields include code, balance, expiry, email, and created date.
• Edit and format your CSV to match Shopify’s requirements.
• Use the Bluepeacock Gift Card Importer app to upload.

Uploading Gift Cards via CSV Import

1. Log in to Shopify Admin.
2. Go to Shopify App Store and download Bluepeacock Gift Card Importer app.
3. Open the app, select Import, and upload your CSV file.
4. Review and confirm the import.

Best Practices for Managing Imported Gift Cards

• Keep track of balances and expiry dates using analytics.
• Avoid formatting errors… Bluepeacock Gift Card Importer supports auto-mapping of fields.
• Prevent duplicate codes… the app automatically detects and flags them.
• Ensure valid data types… invalid entries are flagged and not imported until corrected.

Integrating Gift Cards with Discounts and Promotions

Combine gift cards with seasonal campaigns. For example, offer a bonus gift card when customers purchase a certain value. This boosts both short-term sales and long-term loyalty.

Wrapping Up

Importing gift cards to Shopify is a one-time effort that saves you headaches later. By exporting data, formatting it correctly, and uploading through apps, you ensure a smooth customer experience. Add in automation and advanced tools, and your gift card strategy can become a major driver of sales and loyalty.

FAQs on Importing Gift Cards to Shopify

• Q1: Can I import gift cards to Shopify?
  Yes, but you need a third-party app like Bluepeacock Gift Card Importer.
• Q2: What file format is required?
  CSV files with Shopify-specific headers.
• Q3: Can customers keep old cards?
  Yes, if you import them correctly via the app.
• Q4: What if duplicate codes exist?
  The app rejects duplicates automatically.
• Q5: Can I set expiry dates?
  Yes, add them in your CSV file as per local laws.