BluePeacock - Privacy Policy

Last updated: January 31, 2025

Introduction

This Privacy Policy (“Policy”) outlines how BluePeacock and its affiliates collect, store, use, and process personal data (“Personal Data”). It also explains your rights and choices regarding our data practices. By accessing or using our services, you acknowledge and agree to the terms outlined in this Policy.

In this Privacy Policy, “BluePeacock,” “Blue Peacock,” “we,” “our,” and “us” refer to BluePeacock and its applicable affiliates. Our services (“Services”) include but are not limited to visiting our website (www.BluePeacock.in), utilizing our software-as-a-service (“SaaS”) solutions, and engaging with us through partner programs, sales, and marketing activities. The content provided herein is for informational purposes only and does not constitute legal or financial advice.

Our Services are governed by our Terms of Use, which apply to authorized users of our platform. Access and usage of our Services are subject to applicable laws and regulations, and users are responsible for ensuring compliance with relevant legal requirements.

By continuing to use our Services, you acknowledge that BluePeacock assumes no liability for any misuse, unauthorized access, or third-party actions related to your data. We strongly recommend reviewing this Policy in full, including any linked documents, to understand your rights and obligations.

1. BluePeacock’s Roles & Responsibilities

This Privacy Policy does not apply to Personal Data that we process as a service provider (or an equivalent role such as a "processor" under certain laws) on behalf of our customers. Our customers may use BluePeacock’s cloud products and services to manage their own data, including integrating their websites and applications with our platform, offering their products and services, and sending communications. In these cases, the customer is solely responsible for the collection, use, and processing of such Personal Data.

BluePeacock does not control or decide what Personal Data our customers collect or process through our services. If you receive access to BluePeacock’s cloud services through a customer’s subscription, the customer determines what information is shared with us. This may include contact information (such as your name, email address, or phone number) and professional details (such as your job title or department). BluePeacock processes this data strictly under the direction of the customer, in accordance with our agreements, and in compliance with applicable laws.

If you have questions regarding how your data is handled within a customer’s use of our services, please contact the customer directly. BluePeacock is not responsible for how our customers collect, use, or share your information, and their privacy practices may differ from those outlined in this Policy. Unless otherwise specified in this Privacy Policy or another disclosure, we act solely as a service provider or processor, and the customer remains the data controller responsible for your Personal Data.

2. Information You Provide

When you use our Services, we may collect personal information to deliver and improve those Services. We will clearly explain why we need your information when we request it, and whether providing such information is mandatory or voluntary. Your decision to share personal information is at your discretion, but some features may require it for access.

We may collect information such as your name, email address, postal address, phone number, and any other details you provide when you interact with us. This includes activities like submitting inquiries, requesting service information, completing surveys, providing feedback, downloading resources, or registering for events. BluePeacock does not sell your personal information to third parties.

If you authorize us to collaborate with a third party on your behalf, we may share the necessary information to fulfill your request. Our use and sharing of your data always adhere to this Privacy Policy and applicable legal frameworks.

Information You Provide to Us:

A. Account Signup: When you create an account to access our Services, we collect essential information such as your name, contact number, email address, company name, and country. You will also need to choose a unique username and password. Optionally, you may provide additional details like your time zone and language preferences. If you provide a security question and answer, these will only be used to assist with password recovery.
If you attend an event, such as a webinar or seminar, we may collect additional contact and professional details through various methods, including:
- Registering for the event.
- Scanning your attendee badge or submitting a business card.
- Filling out forms to download materials or request information.
- Participating in surveys, contests, or providing customer support inquiries.
B. Contract and Payment Data: We may collect contract information, including signatures, and use secure payment services to process transactions. This may include your billing name, billing address, and limited payment card information. We do not store full credit card numbers. With your consent, we may securely store encrypted payment details for future transactions through our Payment Gateway Service Providers.

C. Interactions with BluePeacock: If you participate in BluePeacock events (in-person or virtual) or agree to be recorded during calls or video meetings, we may capture audio, video, and images for documentation and internal use. You will be informed in advance if recording will occur. Participation implies your consent unless otherwise specified.
D. Testimonials: With your explicit permission, we may use your name and other details in testimonials to showcase customer experiences with our Services. You will have the opportunity to review and approve any testimonial before it is published on our website or other platforms.

3. Information We Automatically Collect

When you use our Services, including visiting our website, we automatically collect specific information to enhance your experience, ensure security, and improve our offerings. This section outlines the categories of information we gather and how we use it.

A. Information from Browsers, Devices, and Servers:
We automatically collect information that may reveal your identity or be linked to you through your use of our Services. This may include:
- Your IP address and geographic location (based on the IP address).
- Device-specific information such as operating system, browser type and version, time zone, and device identifiers.
- Referring URLs (how you arrived at our website), date and time of access, and language preferences.
- Mobile device details, including manufacturer and mobile network information.
This data helps us maintain security, optimize website performance, and prevent unauthorized access.
B. Information from Cookies and Tracking Technologies:
We use cookies and similar tracking technologies to gather information about how you interact with our website. This includes:
- Your browsing behavior, such as pages visited, access times, and referral sources.
- Unique identifiers that track your device or browser over time.
- Session cookies (temporary) and persistent cookies (stored on your device) to recognize returning users and improve user experiences.
You can control cookie preferences through your browser settings. For a detailed explanation of how we use cookies, please refer to our Cookie Policy.
C. Information from Service Data, Application Logs, and Mobile Analytics:
We collect technical data through automated processes to ensure service functionality and enhance our offerings. This includes:
- a. Technical Information: Data from APIs, hosting services, IoT devices, or other systems interacting with our platform, including logs and diagnostic reports.
- b. Usage Analytics: Information on how you interact with our Services, such as feature usage patterns, click behavior, and session duration.
This data helps us detect and prevent system abuse, monitor service health, and improve product features.

We use this automatically collected information for purposes including:

(a) Delivering and maintaining our Services, including troubleshooting and performance monitoring.
(b) Ensuring network and information security, including preventing fraudulent activities.
(c) Analyzing user interactions to enhance, develop, and optimize our products and user experience.

By using our Services, you acknowledge and agree to our collection and use of this data as outlined above.

4. Information We Receive from Third Parties

We may receive personal and other information about you from third-party sources, including business partners, public databases, social media platforms, and service providers. This information helps us deliver and improve our Services, verify user identities, and support marketing efforts. Examples include:

A. Referrals: If you are referred to us through one of our referral programs, the referrer may share your name, email address, and other personal details. We only use this information for the purpose it was provided. If you refer someone else, you must ensure you have their consent before sharing their information with us.
B. Information from Reselling Partners and Service Providers: If you express interest in BluePeacock products through our resellers or partners, they may share your contact details (e.g., name, email address, company name). We may also receive your information if you attend an event we sponsor, engage with our marketing campaigns, or interact with us through third-party platforms.
C. Feedback and Public Reviews: When you leave feedback, reviews, or interact with us on social media or third-party review sites (e.g., LinkedIn, Twitter, Facebook), we may collect that information. This may include your comments, profile details, and other publicly available data to improve our Services or feature your testimonials on our platforms. This information may remain with us even if deleted from the original site.
D. Information from Third-Party Data Sources:
- a. Co-Branded or Partner Sites: We may receive your information from third-party platforms offering our services through co-branded websites or integrated offerings. This data may include contact information or business details to help us deliver personalized experiences.
- b. External Websites and Services: Our website may contain links to third-party websites for your convenience. We are not responsible for how those external websites collect or process your personal data. Please review their privacy policies before interacting with their content.
- c. Limited Control over External Content: BluePeacock does not control, review, or take responsibility for third-party websites or content. Clicking on an external link means you are subject to that site’s policies, not ours.

We use the information received from third parties in accordance with this Privacy Policy and for the following purposes:

(a) To deliver and enhance our products and services.
(b) To verify user identities and prevent fraudulent activity.
(c) To perform marketing and outreach efforts based on your expressed interests.

If you have any questions about how we receive or process third-party information, please contact us at privacy@BluePeacock.in.

5. Use of Collected Information

We use the personal information collected through our Services and other means (e.g., in-person interactions) for the following purposes:

To Operate, Audit, and Improve Our Services: We use your information to deliver, maintain, and enhance the functionality, security, and performance of our products and services.
To Provide Customer Service and Support: This includes responding to inquiries, troubleshooting issues, and offering technical assistance.
To Deliver Products and Services: We process your information to fulfill requests, manage subscriptions, and facilitate service delivery.
To Send Administrative Communications: We may send confirmations, invoices, technical notices, updates, security alerts, training materials, and other service-related messages.
To Manage Your Account: We collect and use information to maintain and manage your license account, user preferences, and other account-related activities.
To Ensure Security and Prevent Fraud: Your data helps us verify identities, monitor service access, and protect against fraud, spam, malware, and other security risks.
To Detect and Fix Issues: We use information to identify, analyze, and resolve bugs, errors, and other operational issues to maintain service quality.
To Conduct Research and Development: We analyze data to improve existing products, develop new features, and conduct innovation-driven research.
To Personalize User Experience: Your data allows us to understand your preferences, customize content, and enhance your interaction with our services.
To Send Marketing and Promotional Communications: With your consent or based on legitimate interest, we may send you marketing emails, sales offers, and promotional messages.
To Manage Events and Webinars: We use your information to communicate about events, webinars, and partner activities you register for or show interest in.
To Respond to Inquiries: We collect data to answer your questions, respond to feedback, and deliver the information you request.
To Link and Combine Data: We may combine information from third-party sources with your data to enhance service delivery, personalize interactions, and prevent fraudulent activity.
To Administer Promotions: We process data to manage and deliver contest entries, rewards, and promotional incentives.
To Display and Measure Advertising: We use information to deliver targeted advertisements and measure engagement across devices and online platforms.
To Ensure Legal and Regulatory Compliance: We process personal data to comply with applicable laws, enforce our terms, and protect user rights.
For Other Legitimate Business Purposes: This includes internal audits, data analysis, customer surveys, performance tracking, and evaluating the effectiveness of our marketing campaigns.

We only process your information for purposes consistent with this Privacy Policy and applicable privacy laws. For questions regarding how we use your data, contact us at privacy@BluePeacock.in.

6. Sharing of Personal Information

We only share your personal information with third parties under the conditions outlined below:

De-identified Data: We may share data that has been aggregated or anonymized so that it can no longer be used to identify you directly.
As Instructed: We share your information when you explicitly direct us to do so.
With Your Consent: If you provide consent, we may share your information with third parties for their own marketing initiatives, subject to their respective privacy policies.
With Affiliates: We may share your information with our affiliated companies, which will process it in accordance with this Privacy Policy.
With Service Providers: We work with trusted third-party vendors, consultants, and service providers who require access to your information to support our operations. These include partners for marketing, billing, payment processing, data analysis, fraud prevention, network security, technical support, and customer service. All such parties are contractually bound to safeguard your data.
With Business Partners: We may share your details with business partners—such as delivery or referral partners—to facilitate product requests or provide additional service information. When you participate in partner promotions, we may disclose relevant information with your consent, and such partners are responsible for managing their own data practices. We advise you to review their privacy notices for details on how your data is handled.
For Legal and Safety Reasons: We may disclose your information to comply with legal obligations, respond to lawful requests or legal processes, and protect our rights, property, or the safety of any person. This includes taking necessary steps in emergency situations.
For Vital Interests: In exceptional cases, we might share your data to protect someone’s life or safety when we deem it necessary.
During Business Transactions: If we are involved in a merger, acquisition, financing, or sale of all or part of our business, your information may be transferred as part of that transaction, with appropriate safeguards in place.

We take every measure to ensure that any sharing of your personal information is performed securely and only for legitimate purposes. If you have any questions about how your data is shared, please contact us at privacy@BluePeacock.in.

7. Sharing of Personal Information

We only share your personal information with third parties under the conditions described below:

De-identified Data: We may share information that has been aggregated or anonymized so it cannot be linked to you.
As Directed by You: We will share your information when you explicitly instruct us to do so.
With Your Consent: If you provide your consent, we may share your details with third parties for their own marketing purposes. In these cases, their use of your data is subject to their separate privacy policies.
With Our Affiliates: Your information may be shared with affiliated companies that process it in accordance with this Privacy Policy.
With Service Providers: We collaborate with third-party vendors, consultants, and service providers who need access to your information for operational support. These parties assist with tasks such as marketing, billing, payment processing, data analysis, fraud prevention, network security, technical support, and customer service—and are contractually obligated to safeguard your data.
With Business Partners: We may share your information with business partners, such as delivery or referral partners, to fulfill product requests and provide additional service details. When participating in joint promotions, we share only the relevant information with your consent. We recommend reviewing our partners’ privacy notices to understand how they manage your data.
For Legal Compliance and Safety: We may disclose your information as necessary to comply with legal obligations, respond to lawful requests or legal processes, and protect our rights, property, and the safety of individuals, including in emergency situations.
To Protect Vital Interests: In exceptional circumstances, we may share your data if we reasonably believe it is necessary to safeguard someone’s life or safety.
During Business Transactions: If we are involved in a merger, acquisition, financing, or other corporate transactions, your information may be transferred as part of that process—subject to appropriate safeguards.

We take every measure to ensure that any sharing of your personal information is done securely and only for legitimate purposes. For any questions or concerns about how your data is shared, please contact us at privacy@BluePeacock.in.

8. Legal Bases for Processing Personal Data (for United Kingdom and European Economic Area and other relevant jurisdictions)

If you are located in the United Kingdom, the European Economic Area (EEA), or any other jurisdiction with similar data protection laws, we only process your Personal Data when we have a valid legal basis under applicable regulations. The specific legal bases depend on the products and services your organization has purchased, how you interact with our websites and systems, and your participation in BluePeacock events. We process your Personal Data only in the following circumstances:

a. When it is necessary to operate and provide our products and services, deliver customer support, enable personalized features, and maintain the security and integrity of our systems.
b. When it serves a legitimate interest of BluePeacock—which is not overridden by your rights—such as for research and development, delivering information about services that may benefit you, and protecting our legal rights.
c. When you have given explicit consent for a specific purpose.
d. When it is necessary to comply with a legal obligation.

If you have consented to our use of your Personal Data for a specific purpose, you may withdraw that consent at any time; however, this will not affect any processing that has already occurred. If we process your data based on our legitimate interests, you have the right to object, although doing so may mean that you can no longer use certain products or services.

When we de-identify Personal Data for further use, we commit to maintaining its de-identified status and will not attempt to re-associate it with your identity—except as necessary to verify that our de-identification measures meet legal requirements.

9. Your Rights, Choices and Correcting Your Personal Information

You have specific rights regarding the personal information BluePeacock holds about you. We commit to providing these rights no matter where you live.

a. Right to Access: You may request access to and obtain a copy of the personal data we hold about you, including details such as the data’s source, the purposes for its use, the retention period, and the recipients with whom it is shared.
b. Right to Rectification: You can ask us to update your personal data or correct any inaccuracies. Depending on how your data is used, you may also request that we add supplementary information to your record.
c. Right to Erasure: Under certain conditions—such as when your data is no longer necessary for its original purpose—you have the right to request that we delete your personal information.
d. Right to Restriction of Processing: You may ask us to limit the processing of your data, for example, if you contest its accuracy or if you have objected to its use while we determine whether we have overriding legitimate grounds.
e. Right to Data Portability: You can request that we transfer your personal information to another party in a structured, commonly used, and machine-readable format, where the processing is based on your consent or automated decision-making.
f. Right to Object: In certain circumstances—such as for direct marketing—you have the right to object to the processing of your personal data.
g. Right to Complain: If you believe that we are not handling your personal data in accordance with applicable laws, you have the right to lodge a complaint with the relevant supervisory authority, where one exists.

10. Data Retention

We retain your personal information only as long as we have a legitimate business need to do so—for example, to comply with legal, tax, or accounting requirements, enforce our agreements, or fulfill our legal obligations.

When there is no longer a legitimate reason to keep your personal data, we will delete or anonymize it. In cases where deletion is not immediately possible (for instance, if your data is stored in backup archives), we will securely store it in isolation from further processing until it can be properly removed.

For Subscriber Data processed on behalf of our Subscribers, we will retain the information for as long as you instruct us to, or as required by applicable law.

11. Security of Personal Information

We take extensive measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Our security practices include physical access controls, encryption, firewalls, intrusion detection systems, and continuous network monitoring—each tailored to the nature and scale of our data processing activities. Your data is treated as confidential at all times.
For more details about our security measures, please review ourSecurity Practices.

12. International Data Transfer

Your personal data may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your home jurisdiction and, in some cases, may offer less protection. For example, while our primary servers are located in the United States, Europe, and Australia, data is typically stored and processed in the U.S. However, at your request, we can relocate your data to servers in Europe or Australia. Additionally, your information might be processed in regions where our affiliates, partners, or third-party service providers operate.

We have implemented appropriate safeguards to ensure that your data remains protected in accordance with this Policy. These safeguards include adherence to the European Commission’s Standard Contractual Clauses, which govern transfers of personal data from the European Economic Area (EEA), the United Kingdom, or Switzerland.

13. General

A. Data Processing Addendum
To help you comply with your data protection obligations, we are prepared to sign a suitable Data Processing Addendum (DPA). You may request a DPA from BluePeacock or its affiliates, and upon receipt of your request, we will forward the appropriate document for your signature.

B. Data Subject Requests
If you are located in the European Economic Area and believe that we process your data on behalf of one of our customers, please contact that customer directly if you wish to access, rectify, erase, restrict, or object to the processing of your personal data—or to request data portability. We will cooperate with our customer to support your request within a reasonable timeframe.

C. Children’s Personal Information
Our websites are not directed at children. We do not knowingly collect personal data from children under the age of 16. If you are a parent or guardian and believe that your child has provided personal data without your consent, please contact us at info@bluepeacock.in so that we can promptly delete such information.

D. Disclosures in Compliance with Legal Obligations
We may be required by law to preserve or disclose your personal data and service-related information in order to comply with applicable legal obligations, regulations, legal processes, or governmental requests—including those related to national security.

E. Enforcement of Our Rights
We may disclose personal data and service information to third parties if we reasonably believe that such disclosure is necessary to prevent fraud, filter spam, investigate suspected illegal activities, enforce our agreements or policies, or protect the safety of our users.

F. Compliance with this Privacy Policy
We regularly review our practices to ensure that the personal information you provide is processed in accordance with this Privacy Policy. If you have concerns about our compliance or the way we handle your personal data, please contact us at info@bluepeacock.in. We will respond and, if necessary, coordinate with the relevant regulatory authorities to address your concerns.

G. Blogs and Forums
Our websites include publicly accessible blogs and forums. Please note that any personal information you share in these spaces may be used to contact you with unsolicited messages. We advise you to be cautious when disclosing personal information on these platforms, as BluePeacock is not responsible for the information you choose to share publicly. Your posts and profile information may remain visible even after you close your account. To request the removal of your information from our blogs or forums, please contact us at info@bluepeacock.in.
Additionally, our websites feature social media widgets—such as Facebook “like” buttons and Twitter “tweet” buttons—that allow you to share content. These widgets may collect information like your IP address and the pages you visit, and may set cookies to function properly. Your interactions with these widgets are governed by the privacy policies of the respective social media platforms.

14. External Links on Our Websites

Our website may include links to third-party websites for your convenience and reference. Please note that we do not control these external sites, and we are not responsible for their content, privacy practices, or security measures. We encourage you to review the privacy policies and terms of use of any external site before providing any personal information.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or regulatory requirements. The date of the latest revision is indicated at the top of this page. It is your responsibility to review this policy periodically. We will not make any material changes that diminish the protection of your personal information without obtaining your consent.

16. Contact

If you have any questions or concerns about our privacy practices or this Privacy Policy, please contact us using one of the following methods:
Email: info@bluepeacock.in
Phone: +91 8796202939
Or fill out our contact form: Contact Us